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In business, it takes more than just the willingness to make profit in order to succeed. There must be good leadership and appropriate synchronization of strategies to have more client.In fact, it takes more than just strategies to reach out to clients. From understanding client demand to internalizing the eventual outcome of certain moves, it is important to keep up with what the client needs.If there is a brand that has managed to successfully venture into business and apply the mentioned strategies, it is Fabletics. With the availability of good leadership, the brand has succeeded in pleasing clients. In fact, Fabletics has outdone Amazon, a brand that was known for being a champion in online marketing.
Fabletics was established with a healthy woman as the objective. Kate Hudson has been on the front line of building this brand into what it is today. What makes it tick in the fashion industry is the fact that often, the management focuses on client feedback. Well, for most business professionals,client feedback navigates the production process. That is why with Fabletics, this is the main agenda of the business. Fabletics has invested in what the client has to say about the brand. Through the client reviews, the management delivers what has been asked. With Kate as the head cheerleader, the management has succeeded in giving clients what they need.
Another strategy implemented by Fabletics is the reverse showroom. This is not the typical showroom that most businesses use. It roots from what the client demands online. The name generates from the understanding of what a client needs. Often, clients order for apparels online. To supply the orders, extensive research is done on what the client has ordered. That is how this brand has managed to keep clients ordering for more apparels. There determination to reach out to customers is impressive.
Through excellent leadership, Kate Hudson, the prominent model and actress has managed to transform the fashion world with a bang. Her determination to produce comfortable apparels for women reflects her values for healthy lifestyle and fitness. Kate is hopeful that Fabletics will grow further with her help in hand. She uses unique blue prints that set her apart as a team leader. In her team, she facilitates growth through customer care support and constant research to understand her clients. To Kate, there is more to a brand than just making profits. She internalizes client’s needs by focusing on their lifestyles and cultural preferences.
The market has changed far from the days when people just went to the stores because of the advertising. Also, it is no longer common for people to just rely on editorial reviews. For one thing, the internet has brought forth tons of platforms that make it easier for people to write reviews. One good thing about this is that people can tell the difference between one line reviews that just say a company is bad and the legitimate reviews that go into detail about the strengths and weaknesses of each company. One thing that people notice is the power and safety that comes with the opinions of customers on websites.
Companies like Fabletics see the power of reviews. Therefore, the company uses it to its advantage. For one thing, it does everything it can to make sure that it takes care of its customers and keeps in contact with them so that they can continue to attract them. When it comes to business, there are tons of aspects to their services and products that they have to get right so that customers will trust them. After all, customers are not going to do business with companies they don’t trust.
There are many different aspects to a company that are addressed in a customer review. One thing they will always address is the quality of the products. When it comes to fashion, they will look at the style and the appearance of the products. Then they will go further and assess the durability and other qualities of the product. For one thing, they will look at how well it holds up and how well the clothes maintain its novelty. Some items will have the colors wash out.
Another aspect of the customer review which is more important is the customer service. For one thing, customers will often receive products that they are not satisfied with for any given reason. Therefore, they are going to need service in order to correct the issue. Among the aspects of customer service that is reviewed are the response times and how well the company solves the issue. Fortunately, this is where Fabletics shines.
Young you-tuber named Kim Dao has over 100 videos of her lifestyle and beauty tips/products she uses or knows about throughout her daily life. She has over 300,000 subscribers within her channel, and has very supportive followers. In one of her videos named “The best Korean makeup” she explains briefly each item and it’s purpose which can be found on this link https://www.youtube.com/watch?v=m7AG-0rgsFQ. Kim Dao does go over different products and its uses like eye shadow palettes,brow kits,brow peel,blush,foundation,Line Nuance Duo,eye liners and etc. It is a very detailed video and swatches she uses to explain with each product. Like a brow peel which is put on the brows until it dries up and is soon removed leaving the stain on the brows, giving a new technique on makeup and what Korean’s use. Another example of an item Kim Dao describes on it use, is a palette which she uses to apply it on top of her eye lid, which she uses the product and a blending brush to add multiple colors and then blending. As Kim Dao is giving detail on how the item is added on the lid, she explained the quality of the item and how pigmented it was, which is a vital thing in the make up world. Kim Dao was very informative on how she provided different products as well as she explains how they can be applied on the face. Overall she is an amazing person and if your interest is on makeup you should take the time to check out her fun and interesting channel.
Consumers that have seen the success of Fabletics online may wonder why there is a need for physical stores. What Kate Hudson is trying to do is give people a chance to shop inside of Fabletics. First, they will have to become familiar with the brand and find out if there is anything that they would actually like to look for in the stores. That is why the reverse showrooming on the website is so important. That gives her an online storefront to get customers intrigued about what she is selling, and then she has to ability to lure consumers with this. People do not have to guess what is inside of the store because they have access to a wide range of things. They can see what is available through the website, and this builds a great anticipation for what is available in the store.
That is the reason that so many people have to come fans of the Fabletics site. They get the chance to see new selections and then go into brick and mortar stores to try on things that they have seen on the web. It definitely is a win-win situation for someone like Kate Hudson. She has a fan base that is huge, and she has the ability to track people through social media. She is advertising sales and stays wired into what her consumers are looking for.
This is going to be one of the best ways to bring forth shoppers. They may see things on the internet and not do any shopping, but they will come into the stores. It is true that e-Commerce is taking over, and apps have made it much easier to shop this way. Nevertheless, there are still people that are going to want to go into a dressing room and try something on.
The other thing that she was planning to do was create an atmosphere where people could see clothes online and make a connection with a physical store. This is the reverse show casing that she did in order to gain an audience. She wanted to open more brick and mortar stores, and she is planning to do this in a very big way in the next 5 years. Now more than 100 stores are coming into place, and this will heighten the awareness of this Fabletics brand. She is making stores openings her main focus.