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Your lips are dry and cracking. What do you do? There are those boring, old, cylinders of wax at every supermarket or drug store. You could even try a crazy flavor with a nice chemical aftertaste, but that’s no fun. Recently, these strange pastel-colored orbs started to appear. With real flavors like honeydew melon or grapefruit and superstar endorsements from Miley Cirus, Christina Aguilera, and Kim K enter EOS the Evolution of Smooth.
In under a decade, this company has leaped to #2 in the lip balm market. Beating both Chapstick and Blistex, EOS has grown to a whopping $250 million net worth by focusing on natural and organic products. Their main breakthrough started in the early days when EOS lip balm was still in an incubator. While trying to narrow down on a product, they found that modern lip balm was exactly the same as those from 100 years ago. Targeting women, instead of the typical unisex lip balms, they wanted something unique that would engage all 5 senses and appeal to the emotions of the users. The final product is what you have today, bright colors, great smells and flavors, ergonomic little orb shapes, and they even make a cute click sound when you close them. “The lip balm that makes you smile.”
With product in hand, EOS landed their first account with Walgreens. Other stores such as Lucky Vitamin, Target and Ulta(http://www.ulta.com/brand/eos) soon followed selling EOS too. This propelled them to where they are now selling over a million lip balms a week. Currently focusing on millennials, EOS has a dominating social media presence. With nearly 2 million Instagram and 7 million Facebook followers, tons of celebrity endorsements, EOS lip balm is here to stay.